Graphic and web design that brings ideas into focus. A calm, precise visual language with enough character to be remembered.
Use Air Form London in written copy. The Open Form identity pairs a geometric lowercase wordmark with a carefully spaced LONDON descriptor. The af symbol sits to the left in the primary lockup and stands alone for favicons and small digital applications. Air suggests space and possibility; form is the clarity and structure we give an idea.
Use plain language and specific descriptions. Talk about the design, the decision and the purpose. Let the work express our confidence.
Chalk white and graphite create room for the work. Soft sky blue adds atmosphere and selected-state emphasis. An editorial serif leads the headlines, balanced by clear sans-serif text and the lowercase wordmark.
Alpine light, open sky and pale sculptural architecture express clarity, space and possibility. The studio imagery is created brand artwork, not photographs of client projects or our premises.