WEBFLOW MIGRATION CONCEPT BY AIR FORM LONDON · Concept consultancy← Back to case study
CASE STUDY / MIGRATION CONCEPTKEYSTONE WORKS
Platform strategyCMS architectureMigration roadmap
ARCHITECTURE / ENGINEERING / ADVISORY

Thoughtful environments.
Stronger foundations.

Architecture, engineering and advisory expertise for places that work better, today and over time.

Explore the projects ↓
Keystone Works website transformation shown from an outdated experience to a responsive architectural consultancy system.
EXPLORE / KEYSTONE

Explore the work by what it enables.

A concept project collection organised by sector. Open a project story and save the ones relevant to your brief.

Interactive concept. Your saved choices stay in this browser session; no order, booking or enquiry is submitted.

CONNECTED EXPERTISE

Places shaped around people.

01 / ARCHITECTURE

Purposeful places.

From a first brief to a clear spatial direction, the concept practice connects context, use and long-term adaptability.

02 / ENGINEERING

Considered foundations.

Technical thinking supports the architectural idea, with structure, material choices and practical constraints considered together.

03 / ADVISORY

Clearer decisions.

Early evaluation brings priorities into focus: what to retain, what to change and how to plan the next stage.

KEYSTONE WORKS / THE BRAND IN USE

One identity.
Across every touchpoint.

Identity. consultancy website. print. An exploration of a complete visual system.

Read the design story ↗
Keystone Works: Physical applications and digital direction
Keystone Works / Physical applications and digital direction · concept
FROM FIRST QUESTION TO CLEAR DIRECTION

Good places begin
with a better brief.

Different projects need different expertise. Explore how the concept practice would structure an early conversation, assess options and prepare a coordinated next stage.

01 / UNDERSTAND

Define the real need.

Understand who will use the place, what works today and what must change. Review the site context, programme and practical constraints together.

Early-stage outputs

An agreed brief, a record of existing information, priorities for investigation and a clear list of decisions needed from the client.

02 / EXPLORE

Make options comparable.

Test spatial approaches against the same priorities: use, daylight, adaptability, material strategy and delivery constraints.

Design-stage outputs

Comparable concept options, a preferred direction and an outline of the specialist input needed to develop it. Cost and programme would be assessed with the relevant advisers.

03 / COORDINATE

Bring the detail together.

Connect the architectural idea with technical requirements and the people responsible for delivering them.

Next-stage outputs

A coordinated scope, clear responsibilities and a plan for design reviews. These are proposed services for a concept practice, not a record of completed commissions.

Explore the project collection
BEFORE / AFTER

A clearer route
through complexity.

Switch views to see how the proposed migration changes hierarchy, content structure and the route into relevant proof.

KEYSTONE/WORKSExpertise   Sectors   Projects   Insights
PROPOSED WEBFLOW SYSTEM

Find expertise through
the work it enables.

Audience-led navigation, reusable project stories and clear pathways from sector challenge to relevant expertise.

WorkplaceInfrastructureLow-carbon retrofit
CMS ARCHITECTURE

One source.
Many useful views.

Choose a content type to see how structured Webflow collections could connect the organisation’s knowledge.

MIGRATION ROADMAP

Move carefully.
Improve decisively.

A staged approach protects search visibility, content quality and publishing continuity while the new system is prepared.

01 / AUDIT

Map content and risk.

Inventory pages, redirects, analytics, integrations and editorial ownership.

02 / SYSTEM

Build the reusable core.

Define components, CMS collections, responsive rules and governance.

03 / MOVE

Migrate, verify, launch.

Transfer content, validate redirects, train editors and monitor the release.

This is a concept strategy prototype. It is not an implemented Webflow client project.