CONCEPT WEBSITE BY AIR FORM LONDON · Concept restaurant← Back to case study
CASE STUDY / HOSPITALITY CONCEPTHARBOUR & PINE
Menu journeyReservation planningVisit information
COASTAL KITCHEN / OPEN ALL DAY

Coastal flavours.
Stay a little longer.

Good food and brighter days, shaped by the coast, the season and the people around the table.

Explore today’s menu ↓
Harbour and Pine coastal restaurant identity with a refined menu, dining table and website shown on a laptop.
EXPLORE / HARBOUR PINE

Make the occasion your own.

Explore ways to enjoy the restaurant and save a starting point before trying the visit planner.

Interactive concept. Your saved choices stay in this browser session; no order, booking or enquiry is submitted.

HARBOUR & PINE / THE BRAND IN USE

One identity.
Across every touchpoint.

Identity. hospitality. menus. An exploration of a complete visual system.

Read the design story ↗
Harbour & Pine: Physical applications and digital direction
Harbour & Pine / Physical applications and digital direction · concept
8–3Breakfast and lunch
Thu–SatEvening plates
LocalSeasonal suppliers
FROM THE KITCHEN

Led by the season.
Made for the table.

Roasted vegetables, carefully prepared fish and the comfort of something baked. This concept menu moves from a slow breakfast to a longer evening meal.

Illustrative coastal meal with fish, vegetables, bread and dessert
THE MORNING

Start slowly.

Eggs, sourdough and seasonal fruit. A compact breakfast selection with lighter choices and a few familiar favourites.

Explore the morning menu
THE EVENING

Stay for another course.

Small plates to begin, a seasonal main and something sweet. Course groupings make it easy to plan a complete meal.

Explore the evening menu
YOUR OCCASION

A table that fits.

Choose a party size and arrival time in the sample planner. A real booking would also confirm dietary needs, access and availability.

Shape your visit
FROM PLACE TO PLATFORM

A local story
with useful detail.

The concept balances atmosphere with practical decisions: what is being served, when to arrive, and what kind of experience to expect.

01 / DISCOVER

Lead with feeling.

A distinct voice and warm visual system establish the restaurant before presenting logistics.

02 / DECIDE

Make the menu legible.

Clear filters and restrained descriptions help visitors decide quickly on any screen.

03 / VISIT

Set expectations.

A lightweight planner turns practical details into a reassuring next step.

“A restaurant website should make the place feel real before the first visit.”

AIR FORM LONDON / CONCEPT PRINCIPLE